For businesses looking to dramatically enhance their reach via SEO, link building has become an essential strategy as part of a comprehensive campaign. But why do you need this? Because if you can ensure high-quality websites link back to your own, it gives you a significant push up the rankings on search engines. In fact, the more premium websites that feature links to your web pages, the better your website looks in the eyes of search engines like Google as their algorithm views these links as a kind of recommendation for your content. Naturally, this helps your business achieve higher rankings and ensures you reach a precise target market – the Holy Grail of SEO.
To do so effectively, you only want to link to sites that add something to your website. In reality, making these connections just for sake of building links can actually have a detrimental impact on your rankings. This means you must identify only the most reputable of sources who produce relevant and well-written content. In doing so, this supports the overarching quality of the content you create and share with your target market. However, finding those websites is only half the battle. Link building is only successful when you manage to convince others to share your work. If you want to entice leading websites to link to your content-rich site, you have to develop a win-win strategy that establishes your credibility and helps you get the most from search engines.
Putting in place a robust link building strategy can be a time-consuming process. For those who are starting an online business for the first time or haven't delved into the nitty-gritty details of SEO, it can be difficult to know where to start. Fortunately, there are a variety of convenient link building avenues that are well within reach of your budding business. Think about the people you know and how they might be able to give your business a shoutout. For instance, your network of friends, family and former colleagues or clients is the ideal place to gain an initial boost, especially if they are active on social media, run events or have a popular blog. With some careful consideration, it's not hard to achieve your first backlinks.
Outside of your immediate network, there are countless places to build advantageous relationships. From established forums and social media groups to guest blogging opportunities and testimonials, with a detailed approach to generating backlinks, you can enhance the reputation of a certain product or service with ease. Meanwhile, Primal can help your business search for mentions of your brand online and produce convincing pitches so business owners are willing to include a link to your website. Plus, we can produce exceptionally helpful infographics, reports and case studies that your audience will share on your behalf. This way, your industry reputation will swiftly grow as you overtake your competitors on the SERP. Partner with Primal's renowned SEO agency and start climbing the rankings.
The world of link building is certainly a vast one. With a successful campaign often being a complicated and tedious one to lead on your own, many dedicated link builders commit to a specific link building strategy that makes sense for their business or client. However, the irony around link building is that most of these strategies actually involve person-to-person contact – a process known as 'outreach link building'. In any outreach link building strategy, the common hurdle is that you must knock on a door, it must be opened, and you must be invited in. It's like being a door-to-door sales rep at times. Fortunately, Primal's talented team can help streamline this process and save you time, money and effort.
Don't be put off by the fact that link building is a time-consuming process that involves many pitfalls – developing a successful outreach strategy could help your business overcome many of its long-term visibility issues. However, it's important to be aware of the process before you begin. First, you need to find a suitable site; second, you must ask them to link back to your website. Alongside productive techniques involving broken links, anchor text, mass email campaigns, influencers and social media pages, there's an incredible range of avenues to consider. But despite the effort involved, link building remains a fundamental SEO strategy that's bound to increase your reach on search engines. With Primal, we can ensure Google takes notice of the citations you've amassed and promotes the high-quality nature of your content.
For the most successful campaigns using link building, your business is going to need a detailed approach to outreach. With search engines like Google primarily concerned with providing people with search results that hold true value, the algorithm gives particular preference to websites that are mentioned in other trusted places. With this in mind, link building outreach involves directly contacting a wealth of bloggers, influencers, business leaders and marketers who could be convinced to share a link to your site. Although this is a significantly time-consuming method as you have to search for accurate email addresses, craft persuasive copy and negotiate, if successful, the rewards can be immense.
To generate quality links, you're going to need to have a convincing approach that ensures your outreach options consider your proposal. With outreach copy, it pays to take a personalised approach that focuses on the what, why and how both parties can benefit from building a backlink profile. This idea of mutual gain is essential to building a productive outreach campaign, as you have to keep in mind that the other person has to also get something in return if they are going to want to work with you. With Primal, we can ensure your business benefits from an extensive link building plan, as we implement a long-term strategy that's focused on achieving high-quality links that are entirely risk-free.
If you're going to develop a successful link building strategy, you have to understand the difference between "dofollow" and "nofollow" links, as these can have a major impact on the outcome of your SEO plan. Regarding dofollow links, these function as most people would hope when embarking on a link building strategy. As they let Google know that your domain is trustworthy, dofollow links contribute to your SEO profile by increasing your authority and helping your business climb the search engine rankings. However, if "nofollow" has been added to the HTML of a link, this means these backlinks won't have any impact on your SEO standing.
Don't worry – there are some legitimate reasons for using nofollow links. For instance, if a business includes links to low-quality websites within their content, this can have a negative impact on their own rankings. This happens because Google believes if a bunch of spammy websites are linking to your brand, you must have some kind of ulterior motive. Therefore, websites that are looking to avoid a possible penalty will likely include a nofollow tag. However, nofollow links still offer a range of benefits outside of SEO. You can use them to drive significant traffic to your website and enhance engagement with your products and services, helping you grow your following and nurture customers into the future.
You may have heard some digital marketers argue that guest blogging is a thing of the past since Google's team suggested doing so to generate backlinks could lead to a penalty. In terms of simply producing low-quality, spammy content that offers readers next to no value, perhaps they have a point. But if you're able to produce engaging content for a publication or popular blog, guest posting as a link building strategy still offers plenty of potential. As you promote your brand to a wide audience and build beneficial links, we can ensure your guest posting efforts offer readers genuine educational and entertainment value.
However, there are several factors to take into consideration before attempting to promote your business through a guest post. You want to identify publications or blogs that are highly relevant to the industry you operate in. You also want to avoid simply boasting about the success of yourself or your business. Instead, choose a fascinating industry-specific topic and create a well-written guest post that offers readers a rewarding experience. If you manage to generate backlinks from top-tier publications, you'll quickly discover that guest blogging can still be an enriching strategy. Partner with Primal and we'll help you become a thought leader in your sector, ensuring you generate a first-rate guest post that leads relevant customers straight to your site.
With the internet constantly evolving, resources are always being added and removed. This means websites across all industries that link to a plethora of external sources will eventually find their content suffers from several broken or dead links. With this in mind, savvy digital marketers have discovered that broken link building is a viable strategy for companies looking to build their own backlink profile. By reaching out to these site owners and informing them about how your fresh content could bring their dead anchor text back to life, the idea is that people are more willing to accept links to your web page as it quickly solves their problem. This shrewd process means more people will discover your business and enrich your industry standing.
Like many link building strategies, finding broken links and contacting website owners can be a time-consuming process. Fortunately, a range of online tools, such as Ahrefs Broken Link Checker, make it possible to identify these opportunities and start reaching out. Meanwhile, it's also a common tactic to scrape popular resources in your niche to find broken links. With Primal, our expert team is familiar with the latest innovations in broken link building to ensure we locate high-quality resources and ensure your backlink profile is expanded. Due to our wealth of experience using proven outreach techniques, we know what it takes to contact business owners and convince them that your piece of content benefits their highly engaged audience.
Every day there are new opportunities to develop backlinks. How might you ask? Through the power of unlinked mentions. This strategy is a super smart way to build links because you search for published mentions of your brand that fail to include a link to your site. These mentions, especially those existing on websites with high domain authority, can be hugely beneficial to your brand as Google recognises these as a kind of verification of your brand's legitimacy. So what's the best way to make the most of these unlinked mentions? You're going to need to develop a powerful outreach strategy that encourages business owners to insert anchor text for you. But first, you have to identify these brand mentions and figure out how to get them working for your website.
It can be a long and drawn-out process if you decide to try and manually find these mentions based on search results. Instead, partner with Primal and you'll benefit from our array of digital marketing tools that are specifically designed to locate these unlinked mentions. With our comprehensive approach, we scan for variations on your brand name and product titles, while we'll also check for mentions of your public-facing employees such as your CEO and CFO. As these high-profile publications have already deemed your business worthy of being mentioned in their piece of content, there's a good chance they'll agree to add a link back to your website. This ensures you'll benefit from high-quality links and organic traffic.
In the modern age of business, more and more CEOs and business owners are stepping out into the public eye to give their opinion on industry-related topics. This is certainly a solid strategy when it comes to digital marketing and establishing credibility around your brand, but it's also rewarding in the world of link building. By using your expertise to showcase knowledge and provide like-minded followers with an empowering guide to achieve success, you can attract more attention and outpace your competition. Primal can help your business implement a range of content ideas that will not only grow your backlink profile but also ensure the wider industry recognises you as a leader in your field.
One of the most popular ways thought leaders are increasing the number of links to their websites is through the launch of a podcast. Whether you decide to conduct interviews alongside other industry figures or offer your opinion on highly relevant topics, podcasts are a great content idea for link building and reputational reasons. Another main avenue business owners can use their status to generate links is through public speaking. By gaining invitations to speak at events and providing thought-provoking views on key subjects, audience members will be keen to find out more about you. With a detailed bio on the host's website and easily downloadable slides, it's possible to build links and grow your reputation at the same time.
Before Google produced an algorithm that was remarkably capable of detecting low-quality links, it was possible to spam web pages with links and achieve some form of growth regarding search results. However, those days are long gone. Now, if you want to rise to the top of the search engine, you have to develop content that offers genuine value. In terms of link building, this is called a linkable asset and it's defined by any part of a website offering a specific target market value through basically any form of useful content. Whether you're talking about long-form articles, case studies or infographics, much of this content requires a considerable amount of work to create. Ensure it reaches the right people by developing a sharp social media marketing campaign.
It might sound straightforward, but you can't expect customers to care about what your business has to say if you're not offering anything they haven't seen before. With a small investment into promoting your most polished content, you can show customers how you're willing to answer common industry questions, provide helpful advice and solve a variety of problems. Through an intelligently targeted social media marketing campaign, this popular content will naturally be shared with internet forums, niche community groups and industry figures, ensuring your SEO improves alongside your reputation. By giving your linkable assets a small signal boost through social media advertising, you can generate a huge return in terms of your backlink profile.
As we've discussed, creating content is essential to generating effective backlinks. But considering how much effort goes into producing articles, podcasts and videos that are going to effectively build links, you want to get the absolute maximum benefit from your work. Luckily, with a smart approach to repurposing content, you can reimagine your great content to work in a range of different contexts and generate even more links to your website. With this approach being significantly faster than conceiving, creating and promoting entirely fresh content, repurposing content is shown to enhance your reach, significantly boost brand awareness and earn a range of superior links. Primal can help your business reshape your old content into something customers will eagerly share on social media, ensuring you generate new links pointing directly at your business.
When it comes to repurposing content, it's important to realise that not everything can be transformed into something that makes sense. This will naturally depend on your previously created content, but consider how something like a listicle can be quickly and elegantly turned into a simple slideshow or video. With some basic editing and production skills, you can generate backlinks from a YouTube channel and spread the word via social media. Meanwhile, a detailed how-to guide created as a blog post could be partnered with some sharp graphics to produce an informative infographic. With some creative thinking and know-how, it's not hard to see how repurposed content can create fresh high-quality links.
Forming a link building strategy around content syndication has proven successful for a wide range of online businesses. This process is where you take the content you've created for your brand's blog and republish it on a selected third-party website that overlaps with your own target audience. If you manage to find a publication that's willing to take on your content, you're still going to be credited as the author and receive a backlink to your website, earning your web page a helpful boost in referral traffic. Although this method is similar to writing a guest post, in this case, the content has already appeared on your own website. Refine your approach to pitching and hit up the leading publishers in your space with a detailed proposal for the greatest chance of success.
Syndication is a smart choice for companies that are looking to quickly establish their industry reputation and stride ahead in terms of SEO. Although there are some concerns regarding duplicate content, this can be avoided by setting up a canonical tag from the page on your site and pointing towards the other website. This can be worth it for businesses that publish high-quality content, but don't yet have the dedicated readership to appreciate it. With syndication, you can rapidly spread your wisdom to like-minded consumers and build links that are bound to deliver results in the long-term. Plus, if you manage to syndicate your content with a household industry name, these types of publications often have sprawling social media followings that could have their attention caught by your company's engaging content.
For companies looking to grow their referral traffic, establishing a following on community websites is a rewarding tactic. Across websites such as Reddit, Quora and a range of industry-specific forums, there are plenty of opportunities to establish your credibility and spread awareness about your business. However, you'll want to be super careful about your approach because moderators don't typically take kindly to businesses spamming links to their website. For this reason, you should always strive to give users sincere insight into your industry with only the occasional spruik regarding your products and services. With a balanced strategy, you can establish your brand's authenticity and also grow links pointing at your website.
If you manage to build a dedicated following and become a respected part of a community, the link building benefits can be huge. Although links posted on websites like Reddit, Quora and most social media platforms are typically "nofollow" – meaning they don't generate a boost in SEO – it's still possible to create popular content that leads to organic clicks and brand awareness. With these community websites already some of the largest on the internet, if you manage to create a piece of content that skyrockets to their front page, it's bound to be noticed by mainstream media figures and bloggers who will research and want to link to your website. Although productive community link building takes a sincere commitment, many budding brands have struck the perfect mark and amplified their success.
In almost every sector you can think of, there's probably a vast range of similar products that customers have a hard time distinguishing between. That's why one of the most popular styles of content used across the internet are so-called "best-of' lists. These articles help consumers make useful comparisons and ensure they discover what products are making waves amongst like-minded people who want to buy. With a smart approach, it's possible to have your most popular products featured within these articles, ensuring your company boosts its reputation, increases conversions and gains a productive backlink. If you choose to partner with Primal, we can help your business promote its products on a variety of high-quality best-of lists.
If you decide to undertake this strategy, get started by making a list of blogs and websites that publish best-of lists around class-leading products in your industry. As you select those with the best reputation, backlink profile and general overlap with your own target market, you can then begin reaching out to writers and website owners to make them aware of your first-rate products and services. With a sharply written, personalised pitch that showcases why no list is complete without a mention of your brand, it's possible to use best-of lists as a powerful link building tactic. Use Google to identify the most renowned publications in your industry and give your SEO a boost.
When it comes to link building and enhancing your position on search engines, you don't have to create all the content yourself. Instead, you can utilise your industry expertise to serve as a source for a journalist who needs quotes for their article. The most popular platform to make this happen is known as HARO (Help A Reporter Out), which allows you to sign up and respond to queries. These requests could be highly specific to your industry or based around more general subjects like the impact of the economy on small business owners. Either way, when a journalist is looking for an expert in the categories you select, you'll have the chance to respond and gain a link for your business.
In terms of HARO, there's a wide range of publications and journalists using the platform to have their questions answered – from the absolute top-tier of contemporary journalism to some pretty basic blogs. As opportunities present themselves, you'll have to decide for yourself whether responding is worth your effort, but in general, having links from both well-known and upstart publications is a good idea. Alongside the chance to earn a good link, HARO is also amazing for building your reputation as a thought leader. As a successful brand mention in a high-quality publication instantly improves your reputation, these links are also great for sharing on social media and having an air of authority when contacting other web pages.
To give your business the best chance of growing your backlink profile and dramatically improving your SEO status, you might have to think outside the box. One way many leading companies achieve this is by developing their own free tools that solve a problem for consumers. Naturally, the core function of that tool is going to change depending on your niche, but here are some ideas to get you started. For example, a moneylending company could develop a robust interest rate calculator that provides quick and straightforward information. Meanwhile, an exercise business could come up with a workout routine generator based on an individual's current fitness. Consider how a streamlined piece of software could help customers find your brand and share it in various online locations.
If you're unsure what kind of tool to develop, start by thinking about how you can help your customers overcome an issue. You can also use Google to see how similar companies are using software to come up with innovative link building ideas. By checking to see which tools seem to be the most popular ones in your space, you can aim to make improvements, whether in function or design, to overcome the competition and ensure your business benefits from link building. Everyone loves free things, so why not come up with a novel digital marketing strategy that involves developing a new set of tools? This way, your brand can climb the search engine results, expand your social media followers and reach new customers.
Although every business wants to climb the search engine results as quickly as possible, some ideas are better off avoided. Whether it's because these types of link building strategies are completely outdated or legally grey, sometimes it's better to stick to SEO methods that are recommended by the experts. One such obsolete technique is the practice of comment spamming. This approach should be left behind, alongside a host of other early internet growth marketing relics, because Google announced the 'nofollow' tag way back in 2005. With this significant change, it enabled publishers and blog owners to easily block spam, essentially making the process of comment spamming entirely redundant. Although you may still see comments spammed at the bottom of a blog post, this strategy is having little to no impact on SEO.
Outside of comment spamming, there are plenty of other low-quality strategies that you'll want to bypass. For example, it's not worth the time and effort to link from websites that offer little or no value. Broadly, these include social bookmarking websites, article directories, non-relevant websites and non-indexed pages. In terms of SEO, Google will essentially give your business no reward for using these kinds of links. Meanwhile, if you do submit a link to these websites, it can become exceedingly difficult to have them removed. In a similar vein, you should also avoid linking to pages that have no content on them. As Google can penalise pages that offer readers nothing of value, you should strive to avoid them at all costs.
The practice of selling and buying links is something that countless bloggers and business owners have engaged in since SEO became a thing. Although Google has explicitly banned the practice since as early as 2003, many people believe this black hat strategy is one productive way to manipulate search results and gain an advantage over the competition. While buying links is still very much possible in this day and age, it's an undoubtedly risky practice that could lead to your website receiving a Google penalty and plummeting down the rankings. There are far smarter ways to stride ahead on search engines without breaking the rules, with plenty of techniques to choose from that make it simple to secure a good link.
With the price of a single high-quality link estimated at over $350, getting your money's worth is a challenging prospect. Regarding a monetary link building exchange, it still takes hours to identify, contact the business owner and negotiate a deal. In fact, this time could be much better spent establishing effective long-term relationships that ensure your links are spread naturally around the internet. In addition, many reputable websites refuse to sell links, meaning an outlet that accepts your proposal probably isn't going to have a thriving website anyway. Although it's not always clear if Google can detect who is buying and selling links, as AI and machine learning improves, there's a high chance these websites will be punished in the future. Keep your SEO legit and refuse the temptation to pay for links.
Link building is a complicated process that inexperienced companies can struggle to get right. With the nature of SEO constantly changing as trends come and go, having the help of a leading link building agency like Primal can be hugely productive. Based in the economic hub of Kuala Lumpur, we've provided a range of first-rate digital marketing services to world-class companies of all shapes and sizes. With several years of top-level experience, we've honed our outreach and technical skills, ensuring we can expand your website's reach and attract an array of new customers. At Primal, we can effectively increase your website's capacity to get seen by search engine bots that crawl the internet looking for rich content.
Before we start building your links, we undertake an extensive survey of your websites and its products and services. This helps us design and implement a link building strategy that provides significant improvement to your content production and keyword usage. Backed by this research-driven approach, Primal can begin rapidly earning you more backlinks than ever before. For top-notch link building in Malaysia, Primal knows what it takes to generate outstanding results that compete with the top players in your industry. Contact our expert team today to discover how our link building services will enhance your Google rankings and boost conversions.
Box of Bricks, a LEGO® Certified Store in Malaysia, sells authentic LEGO products online and in physical stores. Due to the MCO impacting offline sales, they developed their digital sales channel. They partnered with Primal to increase their online revenue.
VELRIA began their business by launching their first scarves collection and gradually expanded to offer a wide range of modest apparel for both women and men. As a new player in the market, the brand faced challenges in reaching more potential customers.
Gene Martino started in the 1990s with men's wear and now has 60 stores nationwide. Believing in timeless designs and quality, they create simple and universal clothes for all. In 2018 they expanded online and in 2020 focused on digital growth. Competing in modest wear, ranking high in search results remains challenging.
Link building is the process of earning hyperlinks (aka 'links') from other websites to your own. Links are critical for building up site authority and being searchable on Google.
Nowadays, link building is about quality over quantity, and it's much harder to get away with so-called 'black hat' practices in their pursuit. Let the professionals do the job correctly.
You want links originating from authentic sites with solid social media shares and quality content. To get them, you have two options: build them yourself or earn them naturally.
This can be done via email outreach, press outreach, influencer outreach, social outreach and personal outreach. The best results happen when the focus is on quality content creation and mutual support.
There are numerous link building techniques that you can employ; they will vary depending on the topic of your site, your resources, your industry/niche, your audience and your goals.
When it comes to SEO, the company you keep is significant. All sites need to have links from quality-rich webpages going back and forth, to boost everyone's ranking.
Outreach serves a two-fold purpose for websites: 1] build up their stock of ‘link juice’ (quality/quantity of site backlinks) and 2] gain invaluable credibility (via association with established sites).
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