Display advertising is how most online businesses spread their message. Across the entire spectrum of text, images, audio and video, brands can use websites, social media platforms and apps to increase brand awareness and advertise their products and services. The ultimate goal behind display ads is to get the user to perform an action, whether that means clicking through to your website, making a purchase or seeking out more information. As brands typically pay for display ads on a cost-per-click (CPC) basis, these campaigns can be highly cost-effective as businesses are only charged when their advertisement receives a click.
As the most common type of display ads, banner advertising is a frequently used strategy in remarketing campaigns – the process of serving ads to customers that have already visited your webpage but failed to convert. Also known as retargeting, these kinds of campaigns remind the user about your products and services, encouraging them to return to your business and make a purchase. This kind of marketing strategy has proven incredibly effective for digital brands.
Display ads can be great for online businesses, but generating the right outcome is a challenge. An experienced display ads agency in Kuala Lumpur like Primal can take charge of your Google Ads account and help you overcome the platform’s intimidating learning curve.
We’ll help you create a campaign that achieves your goals by determining the advertising format that is perfect for your products and services. With Google Ads, you have the choice of four key types: image ads, video ads, text ads and rich media ads.
Once we’ve settled on the ideal ad type, the next step is deciding on a display format that suits your brand. You’ll have the choice of square ads, leaderboard (banner) ads, skyscraper (vertical) ads and mobile ads. Each one has numerous sizes and customisable elements that must also be considered.
Finally, you’ll have to determine your campaign’s budget. This can change significantly depending on how you approach A/B testing, the type of banner ads selected, and whether you want to generate leads, conversions or brand awareness.
Display ads are most effective when used as a remarketing campaign. Alongside an effective banner ad agency like Primal, we know how to use in-depth analytics to identify high-quality customers and serve them a reminder that increases your chances of making a sale. With many customers simply not purchasing in the past due to getting distracted or taking some time to consider their decision, retargeting ads can provide the little nudge a customer needs to finish their purchase.
It doesn’t matter whether you’re conducting a remarketing campaign or looking to attract new customers entirely, having a detailed method of targeting potential customers ensures you achieve the greatest ROI. With Google Ads, you can customise your campaign with specific keywords, demographics and customer interests, among many other factors. Having this detailed information ensures your products and services reach your perfect customer base. As a leading banner ads agency in Kuala Lumpur, Primal’s professional team will develop compelling copy, imagery and call-to-actions that convince people to engage with your brand.
Display advertising in Malaysia is made easy when you choose to work with Primal. Having honed our award-winning craft over years of successful campaigns, our banner ad strategies reach sought after target markets both in Malaysia and abroad. Display advertising can indeed be a daunting prospect for those new to the world of online marketing. But if you choose to partner with Primal, we’ll ensure your campaign launches with an approach that’s bound to achieve your business goals.
For display advertising in Kuala Lumpur, Primal is the ideal choice. We’ll maximise your budget’s potential and lead critical marketing decisions on your display ad’s format, style and visibility. Alongside our superior marketing team, we’ll find an elegant approach that conveys your brand message and reaches your most desired customers. If you want to dominate banner advertising in Malaysia, contact Primal to find out how our talented marketers can generate a strategy that makes perfect sense for your business.
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US Pizza, a Malaysian brand, sells original recipe pizza. Starting in Penang, they expanded to other states. Competing in busy cities, they struggled against established pizza brands. Additionally, the online food ordering business became highly competitive during the Covid-19 pandemic.
Royce’, a luxury chocolate brand from Sapporo, Hokkaido, saw great success with its online store. However, post-pandemic, as people became more active, their online store experienced a drop in revenue and ROAS.
OGAWA excelled in their CPAS campaign but faced increased competition from other brands running ads. To elevate their campaign performance, OGAWA focused more on digital marketing, especially as the pandemic impacted traditional media and in-store traffic.
Evabuy, a new business distributing and selling surplus and near-expired products, sought Primal's help to increase brand awareness, generate revenue, and optimise campaigns effectively. As a newcomer to the market, Evabuy needed a strategic approach to establish its presence.
Having a Google Adwords account is a must for any retailer who wants to sell their products or services online. But if you have opened a Google Adwords account, you have been faced with numerous choices. These choices have to be made in order to fully utilise the power that your Adwords account has in being able to reach your target audience and potential buyers.
But deciding on the best types of ads, formats and sizes for your display advertising, can determine how successful your Adwords campaign will be for your brand. Hence, these choices have to be made carefully.
Popular among brands that feature services as their major revenue stream. They allow you to explain your services in detail.
Popular with brands offering services instead of individual, visual products. They consist of a headline and two lines of text. Advertisers can create a number of these ads and monitor which one provides the most effective content in attracting consumers.
Static image that completely fills the entire ad block. You can custom-create your imagery and include embedded text within the image.
The newest innovation. These include interactive features and animations. Rich media represents a new way for brands offering products or services to engage with their target audience and often provide higher click-through and conversion rates.
Just what the name suggests. They are squares and rectangles in different sizes. If you decide on a video ad or rich media ad, these can be your most appropriate formats.
Also known as banner ads. They are offered in several bold sizes that often occupy a large portion of the webpage on which they appear.
Vertically-formatted ad blocks. While they can be effective for text-based ads or static image ads, they generally are a challenge for video and rich media ads.
Simply ads designed to be viewed on smartphones. Rich media ads go particularly well with smartphones as the interactive features of rich media ads can be operated via touchscreen.
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