Impact of AI on Digital Marketing: Will AI Take Over My Job?

As the world becomes increasingly digital, the marketing field has evolved rapidly, with artificial intelligence (AI) playing a significant role. AI has the potential to revolutionise digital marketing by automating tasks, analysing data, and making predictions. 

However, this technological advancement has also sparked concerns about the impact of AI on employment. Are AI algorithms so good that they’ll take over regular human workers?

According to recent studies, the impact of AI on marketing is already significant and is expected to grow in the coming years. In 2017, research firm Gartner said, “AI would create 2.3 million new jobs while eliminating 1.8 million.” Even 49% of global CEOs in 2019 believed “AI would displace more jobs than it created in the long run.”

The Impact of AI on Marketing Is Already Significant and Expected To Grow Even More

Source: Freepik

The Role of AI in Digital Marketing

Before diving into whether AI might soon take over your job, first, you need to understand the important role that AI plays in digital marketing.

In digital marketing, “AI” refers to the use of machines or computer programs to perform everyday tasks that typically require human intelligence. The tasks include data analysis, content marketing, personalisation, predictive analysis, and customer service. 

AI algorithms and machine learning can analyse vast amounts of data, identify patterns and trends, and make data-driven recommendations in real-time.

With so many benefits and cost savings from AI, it’s hard to see companies straying away from the technology. Here are some reasons why companies are flocking towards this technology at this very moment:

1. Improved Efficiency and Automation: AI automates repetitive tasks, saving time and effort for marketers and allowing them to focus on more strategic and creative aspects of their job.
2. Enhanced Personalisation: AI analyses user data to deliver personalised content and experiences, leading to improved customer engagement and loyalty.
3. Data-driven Decision Making: AI uses data analysis and predictive analytics to make real-time data-driven decisions, enabling marketers to optimise their strategies for better results.
4. Enhanced Customer Service: AI-powered chatbots provide instant and personalised customer support, improving customer satisfaction and reducing response times.

Will AI Take Over Human Beings?

Are you doomed? Is AI going to take employment away from the job market? 

Well, the short answer is no. AI technology still needs improvement, and the human touch is required to connect with people. 

AI Still Has A Long Way To Go To Catch Up On The Human Touch Needed To Connect With People

Source: Freepik

However, you can use AI to make your job easier and more efficient. For example, AI can help digital marketers in these roles:

1. SEO Specialists: If you’re wondering how to become a better SEO specialist, you can utilise several AI-powered tools to analyse large volumes of data to identify keywords, optimise website content, and provide insights for improving search engine rankings. These tools can help SEO specialists streamline their keyword research, content optimisation, and link-building strategies, resulting in better search engine visibility and organic traffic.
2. Programmers: AI can assist programmers in automating repetitive coding tasks, identifying and fixing bugs, and optimising website performance. It can save time and effort for programmers, allowing them to focus on more complex coding tasks and innovative projects.
3. Performance Marketing Professionals: AI can analyse vast amounts of data from multiple sources, such as ad campaigns, social media, and website analytics, to provide insights into consumer behaviour, preferences, and trends through apps such as Acquisio. This information can help performance marketing professionals optimise their advertising strategies, targeting, and budget allocation for improved campaign performance and ROI.
4. Content Writers: Writers can use apps like ChatGPT and Jasper to generate content based on data analysis and user preferences. Writers can increase the volume and relevancy of their content by generating personalised content at scale. AI-powered tools can also assist in content ideation, topic research, and optimisation, resulting in more effective and engaging content for target audiences.
5. Sales Professionals: AI can analyse customer data and provide insights into customer preferences, behaviours, and buying patterns. It can help sales professionals personalise their sales strategies, identify potential leads, and optimise their sales processes for more traffic, improved conversion rates, and customer satisfaction.

While there are some concerns about the impact of AI on the workforce, the use of AI in digital marketing also offers significant benefits. AI-powered tools and technologies have the potential to improve the efficiency, accuracy, and effectiveness of digital marketing efforts, leading to better results and increased ROI for businesses. 

How to Stay on Top of AI?

Leverage The Power Of AI And Use It To Your Advantage

Source: Freepik

To stay relevant in the rapidly changing landscape of digital marketing and ensure job security amid the AI boom, digital marketers can take the following steps:

1. Keep updated with new trends and advancements in AI and digital marketing by regularly learning and upgrading skills through online courses, workshops, and industry events.
2. Embrace and leverage AI-powered tools and technologies in their digital marketing strategies to improve their campaigns’ efficiency, accuracy, and effectiveness.
3. Focus on skills that complement AI, such as creativity, critical thinking, strategic planning, and data analysis, which are less likely to be automated by AI.
4. Build expertise in areas that require a human touch, such as understanding consumer behaviour, developing engaging content, building customer relationships, and providing personalised experiences.
5. Continuously adapt and evolve with the changing digital marketing landscape, and be willing to learn and acquire new skills to stay ahead of the curve.

What Is the Future of AI?

The future of AI in the digital marketing world may seem daunting at first glance, but it presents some promising opportunities if you dig a bit deeper. Adopting AI-powered tools and technologies can increase efficiency and results at work. While there may be concerns about the impact of AI on jobs, digital marketers can adapt and leverage AI skills to enhance their daily processes, stay relevant, and achieve better, faster results. 

If you want to learn more about AI-powered technology, check out our blogs, where we discover the impact of Lensa AI on digital marketing and whether Google can detect AI-generated content.

At Primal Digital Agency Malaysia, we are always on top of the latest trends! We mix the best tools with a human-centred approach for tangible results in terms of ROI and ROAS. 

If you are interested in applying for digital marketing jobs at Primal Digital Agency, visit our website to learn more about our current job openings and take the first step towards a fulfilling and rewarding career in digital marketing.