Here’s Everything You Need to Know About Website Migration

Website migration is like moving house but instead of physical homes, it involves moving servers. Just as you would carefully plan out the logistics of moving your home, the same attention to detail and planning is necessary for website migration (here’s a hot tip, engage with the best SEO agency in Malaysia to get the job done!).

Let’s get a tad technical now. What is Website Migration?

Website migration is the process of transferring your website from one server platform to another. This can be executed for a plethora of reasons – you might be upgrading your website’s infrastructure, or you might be moving to a new domain name, or you might even want to change the design of your website. If you’re changing your website from HTTP to HTTPS or altering your URL structure, that’s considered a type of migration.

 Website migration redirects all of your old web pages to new pages 

Source: Freepik

Whatever the reason, it’s essential to make sure that your site migration is done correctly – otherwise, you could see a significant drop in your traffic and sales.

Does Website Migration Affect SEO?

Yes, website migration can have an effect on SEO. If not executed correctly, site migrations can cause the website to lose its ranking in search engine results pages (SERPs). To avoid this,  ensure that there are no broken links and that all internal links remain intact during the migration process. Additionally, ensure that the URL structure remains unchanged.

However, it’s worth mentioning that moving your site means Google will be re-indexing your new site. You may see a drop in your new site’s traffic levels as a result, but it should level off again shortly (that is, if you’ve had a successful site migration).

What Are The Benefits of a Successful Website Migration?

Some may be hesitant to update their website with a migration. And here’s why you shouldn’t, as website migration can offer numerous benefits for businesses.

Improve website security by upgrading your site structure

Audiences are more willing to engage with secured websites

Source: Freepik

Website migrations can help to protect your website from malicious attacks by upgrading the website’s structure. This means more secure data and more reliable website performance overall. Website security is an important factor in website trustworthiness, so if we’re looking from the user’s perspective, a secured site is definitely a much-needed green light!

Access to new features and tools that were not available before

By website migration, you can access a whole range of new features and tools that weren’t available before. Website migration also allows website owners to explore new design options for particular web pages or the entire site, enabling them to try out various layouts and designs and make their website look completely different from the old site.

Reduce hosting costs

Website migrations also offer the benefit of reducing hosting costs. Depending on the amount of traffic your website receives, website migrations can reduce the server costs associated with running your website.

Improved user experience

A successful website migration will result in improved website performance for your website visitors. This means faster loading times and a better user experience overall. Not only does improved customer experience lead to increased conversion rates, but also a higher return on investment.

Better website management capabilities

Website migrations also give website owners more control over their websites by giving them access to better website management capabilities. This includes things such as website analytics and website user tracking.

A whole new look and feel

Finally, website migrations also offer website owners the opportunity to completely change the layout of their website. This could involve a brand-new design or a completely new website layout – either way, it’ll be sure to make a difference in how your website looks!

To sum up, website migrations offer numerous benefits for businesses. It’s important that the migration is done properly so that existing rankings are not affected, and there are no broken links. By taking these steps into account, website owners will be able to enjoy all of the advantages associated with the process of website migration.

What Are The Risks Involved in Website Migration?

The website migration process can be pretty complex, and mistakes can happen. If the website migration is not done correctly, it could lead to a number of issues, including broken links, website performance issues, and even a drop in search engines’ visibility. Additionally, if the website is not properly tested after the migration is complete, there’s a risk of website visitors having a bad experience due to errors or bugs.

It’s important to be aware of the potential risks associated with website migration and do everything you can to mitigate them. This means ensuring that the website is thoroughly tested before and after the site migration process and properly monitoring all website analytics during the transition period.

Website Migration Checklist

When conducting website migration, it’s crucial to create a website migration checklist to ensure that the whole process will run smoothly and effectively.

• Backing up data before website migration
• Setting up 301 redirects from old URLs to new ones
• Updating website content during website migration
• Checking and updating meta tags (titles and descriptions) post-website migration
• Testing new website performance after website migration is complete
• Track the performance of your migration and make improvements as required

How Much Does it Cost to Migrate a Website?

The cost of website migration depends on the scope of your website and how complex it is. Generally, website migrations can range from a few hundred to several thousand dollars. The best way to know how much your website migration may cost is to speak to an expert.

Make Sure You Have an Expert SEO Agency by Your Side

If a website migration is done incorrectly, you could suffer from a drastic drop in traffic performance

Source: Freepik

If you’re thinking of conducting a website platform migration, Primal is here to help. At Primal Digital Agency Malaysia, our expert SEO specialists, web developers, and content team can help you with the ins-and-outs of website migrations and provide strategies to further enhance your website’s ranking and organic traffic. We kid you not; Primal offers the best SEO marketing in Malaysia!

Contact our digital agency today to find out more about our website migration services! With our tried-and-tested methods, we are confident that you will achieve great results for your website. Let us help you make the shift today!