How to Be an SEO Copywriter in Malaysia?

Do you want to be creative? Or be part of the hidden circle of professionals who influence consumers in their day-to-day lives? If that’s the case for you, consider being a copywriter! 

With the rise of digital marketing, there is an increasing demand for high-quality content that can capture the attention of potential customers and convert them into paying customers. Copywriters are professionals who specialise in creating this type of content. They are highly valued for their ability to write persuasive, engaging, and compelling messages.

Check out the top-ranking search engine results; they tell the story of the blood, sweat, and tears of a copywriter squeezing their final creative juices.

Source: Unsplash

According to the Bureau of Labour Statistics, the employment of writers and authors, including copywriters, is projected to grow 8% from 2019 to 2029 – much faster than the average for other occupations. Being experts in content marketing, Primal Digital Marketing Agency places a considerable emphasis on our copywriters. So, let’s dive into it – here’s how to build your copywriting skills for SEO and advertising!

Is Content Writing the Same As Copywriting?

Despite both involving writing, content writing and copywriting are different. Content writing refers to creating written content for various purposes, such as blog posts, articles, social media posts, product descriptions, and more. The goal of content writing is typically broader – it could be to provide valuable information, educate readers, or as entertainment. 

On the other hand, copywriting refers to creating written content specifically for marketing and advertising purposes, including SEO. Copywriting aims to persuade the reader to take action, such as making a purchase, signing up for a service, or filling out a form. Copywriting often involves persuasive language, emotional appeals, and calls to action.

Content creation is a broad field, so which aspect do you wish to focus on?

Source: Freepik

The Various Hats You Wear As A Copywriter

There are several types of copywriters, each with their own specialities and focus. Here are some of the most common types:

• Direct-response copywriter: creates content designed to elicit an immediate response from the reader, such as purchasing, signing up for a service, or filling out a form.
• Brand copywriter focuses on creating content that reflects the brand’s tone, voice, and personality. This can include everything from brand messaging and taglines to website copy and social media posts.
• SEO copywriter: optimises content for search engines to improve the website’s rankings and drive more traffic.
• Social media copywriter: creates content for social media platforms to engage and grow the brand’s audience.
• Content marketing copywriter: creates content for marketing campaigns that are designed to educate, inform, and entertain the audience rather than directly sell a product or service.
• Technical copywriter: creates content that explains complex or technical concepts in a way that is easy to understand for the intended audience. This can include everything from user manuals and product descriptions to technical blog posts and whitepapers.

These are just a few examples of the different types of copywriters. Some copywriters may specialise in a specific industry or niche, such as healthcare or finance, while others may have a broader focus.

A well-written web page indicates that a copywriter has utilised SEO copywriting tools alongside their creativity.

Source: Pexels

Copywriting for SEO and Content Marketing in Malaysia

Good copywriters are essential for all aspects of digital marketing but are incredibly effective in content marketing. So, what is content marketing, and why do businesses work extra hard on it? 

Content marketing involves creating and distributing valuable content that attracts and engages a clearly defined target audience. The copywriter’s job is to create written content that will convey the brand’s message and capture the attention of this clearly defined target audience. They deeply understand their target audience and can create content that resonates with them, speaks to their pain points, and provides valuable solutions.

In addition, they also understand the importance of creating content optimised for search engines so that their target audience will find it. All in all, copywriters can help brands establish a consistent tone and voice across all their content, which is essential for building brand recognition and trust. 

Phew, being a copywriter is not easy (trust us, we’d know). But if you’re interested, here’s a list of skills you need to hone.

Skills a Copywriter Needs

• Keyword research

An important skill is research – but not just any kind of research. A copywriter for SEO and advertising must (emphasis on must) know the ins and outs of good keyword research. At some point, your main goal would be to get your client’s content to rank on Google. 

So, you must put yourself in prospects’ shoes and understand how they would search.  By doing this, you can automatically generate a list of content ideas using all the relevant keywords for future purposes too! 

• Writing

Another skill, and it’s a big one, is having good writing skills! A copywriter must have excellent writing skills, including a strong command of grammar, punctuation, and syntax. They should be able to write concisely and creatively while adapting their style to fit the brand’s tone and voice.

• Branding 

If based at a digital marketing agency, a copywriter should understand content marketing and branding principles, including how to adapt to different messages, tones, target audiences, and marketing goals. This allows them to create content aligned with the brand’s overall marketing strategy.

• Basic SEO skills

You can only write SEO-optimised blogs with SEO knowledge, right? An SEO copywriter should understand search engine optimisation (SEO) principles and how to incorporate them into their writing. This includes using relevant target keywords and meta descriptions and optimising headlines, meta descriptions, and other elements to improve your client’s search engine visibility.

An SEO copywriter should understand SEO principles and how to incorporate them into their writing. 

Source: Unsplash

What We Do As Copywriters in Primal Malaysia

At Primal Digital Agency Malaysia, we all utilise our inner-SEO whizz to churn out blogs and Google SEM copies and strategise content direction for our clients. 

So, if you’re interested in the world of content, where else to start other than Primal Digital Marketing Agency Malaysia? Join our growing team today and watch your career in content flourish with each passing day.