Why is Mobile SEO Critical for your business growth

Over the last decade, a shift in how websites are viewed occurred. The percentage of people using a mobile device to view websites is now estimated at 52.6 percent (statistica.com). By the year 2025, it is anticipated the number will grow to 72.6 percent.

With a majority of people surfing the web via a mobile device, it is more important than ever that businesses ensure their websites are modified to include mobile SEO best practices.

What is Mobile SEO?

Mobile SEO is defined as “the Search Engine Optimisation (SEO) of websites combined with the seamless transfer to viewing on mobile devices”. Search engines such as Google are already adapting to favour mobile-friendly sites, so webmasters must ensure they are incorporating a mobile SEO plan.

Google uses what is known as a mobile-first index, which ranks search results based solely on the mobile version of a website. Businesses that have not incorporated mobile SEO into their website design risk ranking low in Google search results.

There are several differences between desktop SEO and mobile SEO.

The amount of text recommended for a web page is 250 words; the amount recommended for a mobile device is about half that amount.

Desktop users can type keywords into a search bar; mobile devices use voice-activated search tools.

Algorithms used for desktop searches differ from those used for mobile searches, making the use of mobile keywords important.

A person working on Google Analytics on two different screen

Why is it so important for business?

Aside from being a cost-effective brand awareness-building tool, content marketing provides businesses with the perfect opportunity to connect and engage with their target market. By providing useful, high-quality content that’s relevant to the lives of your audience, you get to relate with them on a deeper level. This connection builds trust, with loyalty not far behind.

With optimised content, search engines can bring your content closer to users searching for a solution that you provide. This is why it’s important not only to consider search engine guidelines or best practices (which can sometimes change) but also to ensure you churn out engaging, informative, insightful, well-researched, updated original content. These are things that’ll make a big difference to how you rank in search engines, and what will bring your brand to the forefront.

Screenshot of the mobile friendly checker from google

How to create a content strategy

To ensure you’re not shooting in the dark content-wise, you need to have a plan or a content strategy in place. How do you do it? Consider the following steps:

  • Identify your mission and objectives
  • Set KPIs
  • Know who your audience is
  • Evaluate your current position
  • Target the best content channels
  • Decide on what type of content you’ll publish
  • Set a budget
  • Use a content calendar
  • Start writing (don’t forget to revise, proofread and edit)
  • Distribute content to quality websites and channels
  • Evaluate content performance

Of course, each of these steps involves people, resources and processes. Once you have everything down pat, producing quality content and putting it in front of your audience should be easier.

Tips on writing effective content

Producing great content involves the application of writing best practices, with some excellent SEO work thrown in.

  • Set an objective.
  • Create a compelling headline.
  • Hook the reader with an attention-grabbing statement.
  • Conduct in-depth research.
  • Share a unique perspective.
  • Optimise content.
  • Revise and edit your work.

Content writing is a process that you need to master if you are to use it as a marketing strategy  successfully. 

If you need help with content marketing in Malaysia, Primal has the professional experience and expertise to guide you through the process.

With the right people supporting you, you can never go wrong with telling your story.