Ultimate Social Media Apps For Business Owners

It’s 2022, there isn’t any dearth of social media applications on your phone. From Instagram to Facebook to Snapchat, everyone has at least a minimum of three social media platforms they’re active or even striving on. Coupled with the fact that being active on social media can actually make you money, there has been an increase in social media users. Let’s be honest, if you go out saying that you aren’t on any social media platforms, people would likely assume that you’re a serial killer.

When it comes to businesses and being a business owner, social media marketing has taken over the prospects of traditional marketing. NO matter F&B or boutiques, or even a clinic, businesses are clamouring to go viral every other week. Nevertheless, Malaysian business owners are still very funnelled into just one social media site with specific, business-oriented social media posts. The truth is that every social media platform can be weaponised for your business, but the question is how?

6 Social Media Apps for Business

Of all the social media sites, what’s your favourite?

Source: Pexels

1. Facebook

Of course, how we can talk about the best social media platforms for business without mentioning the OG! The social media giant needs no introduction. It has been the go-to social media platform for businesses since its inception in 2004. Whether it is to increase brand awareness, search for your target audience, or even just boost sales, Facebook has always been a useful tool for business owners. Moreover, with the recent addition of features such as Facebook Marketplace, Facebook Messenger and Facebook Live, Facebook users are able to utilise the platform in more ways than one.

2. Instagram

The application that started off as a photo-sharing site has now become one of the most sought-after social media platforms, with over 1 billion monthly active users. What makes Instagram such a great social media platform for businesses is its highly visual nature. Businesses are able to use beautiful visuals to tell their stories and engage with their target audience. Additionally, with features such as Instagram Stories and IGTV, businesses are able to utilise the application to connect with their target audience on a more personal level.

Your business having a social network could be the most important marketing strategy ever!

Source: Freepik

3. Snapchat

When speaking of Snapchat, the first thing that comes to everyone’s mind is the dog ears filter. However, being overlooked One social media platform that is often overlooked by businesses is Snapchat. Nevertheless, Snapchat should not be underestimated as it is a social media platform with over 190 million daily active users. What makes Snapchat such a powerful social media tool for businesses is its ability to create engaging and immersive content. With features such as Snapchat Lenses and Snap Map, businesses are able to take their content to the next level.

4. Twitter

In comparison to other social media platforms, Twitter has been constantly disregarded as a platform for people to express their controversially funny opinions and, well, for Elon Musk to talk to his fanboys. Nevertheless, Twitter should not be underestimated as it is a social media platform with over 330 million monthly active users. Twitter’s secret in making it such a powerful social media tool for businesses is its ability to create engaging and immersive content. With the emergence of Twitter Moments and Twitter Spaces, businesses are able to take their content to the next level.

5. LinkedIn

LinkedIn is often seen as the best social media platform for job seekers and businesses. However, LinkedIn should not be underestimated as it is a social media platform with over 610 million monthly active users. How LinkedIn is harnessed as a social media tool for business? Its ability to create engaging and immersive content. Thanks to LinkedIn Publisher and LinkedIn Learning, businesses are able to take their content to the next level.

6. TikTok

What incepted in everyone’s minds as “cringe content” has taken the world by storm is TikTok. The social media platform with over 1 billion monthly active users. What makes TikTok such a powerful social media tool for businesses is its ability to create engaging and immersive content. TikTok users exclaimed in joy when TikTok Marketplace allowed users to market their products even if their followers doesn’t hit a specific number. Malaysian TikTokers are also familiar with social media efforts made by local SME owners going Live till the wee hours of the morning.

Well, there it is, the top 6 social media apps that every business owner should have. But remember, social media strategy is not a one-size-fits-all solution. It is important to understand your target audience and what social media platform they are using before creating your social media marketing strategy.

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